Overview

Jumeirah Golf Estates, Dubai's premier residential golfing community, and Bang & Olufsen, world-renowned producer of distinctive high quality consumer electronics, have announced a partnership to equip the Whispering Pines residential community at Jumeirah Golf Estates with state of the art home electronics. Whispering Pines is a distinctive community of 158 three- and four-bedroom Tuscan-inspired cottages, offering commanding views over the Fire and Earth courses, both of which are being designed by golfing legend Greg Norman. Bang & Olufsen will install a range of products in each cottage, including the iconic BeoSound 9000 multi-CD music system, BeoLab 8000 active loudSpeakers, a 40" BeoVision 7 LCD television in the living room, a 32" BeoVision 7 LCD television in the master bedroom and a pair of BeoVox 1 ceiling speakers in the breakfast area. LexNet from LexSystems will also be installed in every cottage providing a range of practical functions. LexNet, the only infrastructure approved by Bang & Olufsen, is a highly sophisticated home network system and is ideal for residential communities such as Whispering Pines.

David Spencer, chief executive of Istithmar Leisure, said he was thrilled with the partnership agreement with Bang & Olufsen, commenting; "Our aim is to ensure that the Jumeirah Golf Estates is one of the finest residential golfing communities in the world. That requires focused planning on the interior as well as the exterior design. "In the same way that we are working with super-star golf course designers to produce an unmatched golfing experience, so too are we partnering with the world's leading providers of home-entertainment technology to provide an unmatched lifestyle experience. "Jumeirah Golf Estates is a development focused on quality and style. Bang & Olufsen is an iconic brand well known for producing best-in-class audio-visual technology. As developers, we set ourselves the highest standards in quality assurance and it is critical that we partner with companies that match those standards." With more than 80 years' experience, Bang & Olufsen is world-renowned for its distinctive range of quality, long-lasting consumer electronic products, which have made the brand a world leader.

Morten Rank Levison, Bang & Olufsen's business development manager said; 'We are delighted that Jumeirah Golf Estates has chosen to work with Bang & Olufsen on The Whispering Pines community. It means a lot to us that the company is providing the opportunity for its homeowners to become familiar with our products. Jumeirah Golf Estates will contain superbly-built high quality villas, and our products will add another compelling dimension to what is a fantastic project." Jumeirah Golf Estates homeowners will be able to start moving in during 2008.